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Sjef de Bruijn becomes new CEO of Biral


The leading Swiss pump manufacturer, Biral, has appointed Sjef de Bruijn as its CEO. The Dutchman, who has called Switzerland home for 15 years, brings with him many years of professional experience in strategic and operational corporate management. He takes the baton from Roger Weber, who has left the company for pastures new after 20 years of service.


Sjef de Bruijn will take up his role as CEO of Switzerland's leading pump manufacturer, Biral, on 1st July 2022. The 56-year-old has extensive experience of working in strategic and operational corporate management. Switzerland has been his adopted home for 15 years and, during this time, he has held a variety of management positions in notable companies, such as Ernst Schweizer AG and SKF. Sjef de Bruijn completed his degree in industrial product development at the Delft University of Technology (NL) in 1988, before gaining his doctorate there in 1992. The experienced manager speaks Dutch, English, German and French and boasts comprehensive expertise in the fields of innovation, sales and management. Sjef de Bruijn is married and is father to three adult daughters. He is also a keen marathon runner.Morten Bach-Jensen, Chairman of the Board of Management of Biral, is thrilled with the choice of new CEO: "Only the very best candidate will do when it comes to being CEO of the innovative and successful Swiss pump manufacturer. With Sjef de Bruijn, we really have found the perfect candidate for the job." He adds that the new CEO will ensure the team at Biral continue on their successful path of "developing and producing the best pumps and systems." And the new CEO can't wait to get started. As he explains, "my vision is that we all work together towards the same goal." This means everyone treats each other with respect, acts autonomously and takes joy in their work. Sjef de Bruijn succeeds Roger Weber as CEO, who left the company at the end of February to embark on a new professional challenge.